Is there a money back guarantee?

Yes. After the onboarding session, if you feel the programme is not the right fit for any reason, you can request a full refund 24 hours before your second session. We will refund 100% of your payment immediately. You keep the diagnostic output and the readiness report. We only want clients who are genuinely ready to make the move.

Can I split the payment or use a different payment method?

We accept split payments and alternative payment methods. Email us at finance@iceo.io before purchasing, and we will respond within 24 hours.

Can I pay with my company card and get an invoice?

Yes. The programme qualifies as professional development and can be expensed by clients. A VAT invoice is provided. If your company requires a specific invoice format, email us at finance@iceo.io and we will arrange it for you.

CFO Hiring | ICEO

Reserve your spot

Become the CFO
your next company
is already looking for.

Private 1:1 programme with the CFO who raised £320M at Typeform and at Perk (£2B value). Enter the global CFO hiring network.

See why you are not a CFO yet

100% money back guarantee

You are seen as a person who reports on the business not the one who shapes it

You know you think strategically. But in the room, you are still the numbers person.

You are great at finance.
But a CFO requires
something else entirely.

You have never negotiated with institutional investors or led a fundraise

You don't know in practice how to fundraise, negotiate and lead the relationship with investors.

You don't know how to operate, position, and act like a CFO

You have the technical foundation, but what boards and CEOs are actually hiring for is something different.

YOUR CFO MENTOR

Xavier Castellana

"CEOs don't hire the best finance person as CFO. They hire who convinces them. That's learnable."

COMPANIES AS CFO

CFO of Typeform ($930M), Perk ($2.7B), Amenitiz (global scaleup) and LetsBonus (multinational).

BEFORE BECOMING CFO

Director of Finance at Gigle Networks and Mallory-Taurus, Senior Manager at PwC.

INVESTOR BASE

Worked with Atomico, Accel, General Atlantic and many institutional investors.

GEOGRAPHY

European companies, global operations in 40+ countries, and investors from the EU, US and UK.

£320M+

Investments raised as CFO

4X CFO

3 multinationals and 1 scaleup

25+ Years

Of experience in finance

FEATURED IN

Yahoo! Finance

Fortune

XAVIER COACHES THROUGH ICEO, A GLOBAL NETWORK TRUSTED BY TOP EXECUTIVES FROM THESE ORGANISATIONS

THE TEAM

Meet your dedicated program team

Xavier Castellana

Your CFO Mentor

Former CFO of Typeform, Perk, Amenitiz, LetsBonus

Texto do seu parágrafo (1920 x 1080 px) (3).png

Diego Calligaro

Onboarding and Accountability Lead

Founder and CEO of ICEO
Global C-level network

Serap Zel

CFO Market and CFO Hiring

Founder and International CFO placement agency

The CFO Accelerator

Eight 1:1 Sessions. One Goal: Land the CFO Seat.

Built around your situation. Six 1-hour sessions with Xavier, a CFO readiness diagnostic with Diego, a CFO market and hiring session with Serap, and entry to an international CFO placement network. Time between every session to put your plan into practice.

Complete within six months, at your own pace.

01 DIEGO CALLIGARO, CEO OF ICEO - ONBOARDING & ACCOUNTABILITY LEAD

Onboarding: CFO readiness diagnostic & personalised roadmap

Diego, the CEO of ICEO, runs a deep diagnostic across six dimensions of your CFO readiness and builds the personalised roadmap that tells Xavier exactly where to focus, building on your strengths and closing your gaps. He then stays as your named accountability partner for the full programme, available between every session.

SESSION OUTCOME

You will know exactly which of your CFO gaps are most urgent, which sessions with Xavier to go deepest on, and which live situations to bring to each one. You will have a senior executive in your corner from day one.

XAVIER CASTELLANA · 50% FRAMEWORK · 50% YOUR LIVE SITUATION

The CFO Mindset: from finance reporter to business architect

02 What CFOs think, own and decide differently, and how they occupy a room before they say a word. Xavier covers the shift from reporting on the business to shaping it, how to align financial goals with the CEO's vision, and how executive presence is built and read at C-suite level. Everything is then mapped to your situation. You leave knowing exactly what to do next.

SESSION OUTCOME

By the end of this session you will see through a CFO's eyes and know exactly what needs to change in how you think, speak and show up.

03 XAVIER CASTELLANA · 50% FRAMEWORK · 50% YOUR LIVE SITUATION

Boardroom Authority, CEO & Difficult Conversations

The two hardest relationships in the CFO role, the CEO and the board, and how to build genuine authority with both. How to handle aggressive questioning, navigate internal politics, manage investors and PE sponsors, and communicate bad news without losing credibility. Xavier stress-tests your delivery against real dynamics.

SESSION OUTCOME

Know how to manage a board meeting or difficult CEO interaction with a fundamentally different level of authority.

04 XAVIER CASTELLANA · 50% FRAMEWORK · 50% YOUR LIVE SITUATION

Capital Allocation & Value Creation

How CFOs allocate capital between growth, efficiency and resilience, and how to present those decisions in the language boards actually respond to. If revenue misses by 20% what gets cut first? If a growth opportunity appears, where does the money come from? Then he applies it to your world, so you leave with actions to take.

SESSION OUTCOME

You will think about capital the way a CFO does, and know how to communicate, defend or challenge any major decision in the room.

05 XAVIER CASTELLANA · 50% FRAMEWORK · 50% YOUR LIVE SITUATION

M&A, Fundraising & Deal Making

How do you lead transactions and not only support them? What you actually do at each stage of a deal or fundraise? Xavier draws on his deal-making experience to show exactly where CFOs win or lose in a transaction. Then he applies it directly to your situation so you leave with practical actions, not theory.

SESSION OUTCOME

Know exactly what a CFO does in a deal or fundraise and be ready to lead rather than support the next one you are involved in.

06 XAVIER CASTELLANA · 50% FRAMEWORK · 50% YOUR LIVE SITUATION

Building & Leading a World-Class Finance Function

The most common reason senior finance executives are passed over for CFO is a quiet board concern: can they lead the finance department effectively and its relation with other departments? Xavier covers how CFOs hire, develop and inspire finance teams, and how to build a function that leads the business. He then makes it specific to you: your company, your gaps, your next move.

SESSION OUTCOME

You will know exactly what to change to be seen as a leader of people, not just a leader of numbers.

07 SERAP ZEL: FOUNDER, INTERNATIONAL CFO PLACEMENT AGENCY

The CFO Market Today, Personal Brand and Hiring

Serap tells you how your profile is perceived in the CFO market today (your LinkedIn, your narrative, your gaps), and what you need to change. She covers how headhunters and boards actually evaluate CFO candidates and how to perform in a CFO interview. She then adds you to her CFO hiring pipeline for potential hiring matches.

SESSION OUTCOME

Know how you are perceived in the CFO market today, what to change immediately, and how to position yourself for roles that never reach the open market.

08 XAVIER CASTELLANA · 50% FRAMEWORK · 50% YOUR LIVE SITUATION

Your First 90 Days as CFO

The playbook Xavier wishes he had on day one, built across four CFO transitions including the mistakes he would not make again. How to reset the CEO relationship immediately, establish board credibility in the first two weeks, and know exactly what to fix first and what not to touch. Personalised to your gaps and strengths. You receive it on completion of the programme. Ready to use from your day one as CFO.

SESSION OUTCOME

You will have a clear and personalised first-90-days plan, so you feel genuinely ready for the role and can execute it once hired as CFO.

PERSONALISED REPORTS

After every session you receive a personalised report, so nothing discussed is lost and you know what to act on.

Go to Value Calculator

WHAT LEADERS COACHED BY XAVIER SAY

We don't waste time on high-level theories, we go straight to the point and get things done.

Stefan Walraven
of Inmanta

Xavier is one of the top 10 financial experts probably in the world. It's amazing I can work with him.

Noor Alasadi
of Lisan AI

Every call feels like a personalized, real-world mini MBA designed just for me.

Sohaib Khan of Hazen

How to Start?

01

02

03 Complete your purchase

Instant booking of your onboarding session day

Launch the Program to become a CFO

WHY NOW?

The Cost of Waiting

£

4,997

VAT included, invoice provided.

✓ 6 × 1-hour private sessions with Xavier Castellana to think, position and act like a CFO

✓ CFO readiness diagnostic session and roadmap

✓ CFO market and hiring session with Serap Zel

✓ Enter Serap's international CFO placement network

✓ Personalised action reports after every session

✓ Personal Transition Playbook to land the CFO role

✓ CFO Onboarding Toolkit for your first 90 days as CFO

✓ Dedicated accountability partner and support

✓ Complete at your own pace, online, within 6 months

4 of 6 spots left this quarter

Secure your spot now

Instant Access: Book your Onboarding Session straight after payment.

100% Money Back Guarantee: Start risk-free, full refund if you request it before session 2.

LIVE OPPORTUNITY

CFO ACCELERATOR - INTENSIVE & IN-PERSON

£

9,997

VAT included, invoice provided.

For executives with a live CFO opportunity, an upcoming interview, or an immediate timeline.

Everything in the CFO Accelerator, plus:

✓ In-person day with Xavier: he flies to your city

✓ Full CFO interview roleplay with Xavier

✓ Dedicated salary and package negotiation

✓ CV, LinkedIn and board bio rewritten by Serap

✓ Direct WhatsApp access to Xavier for support

✓ Weekly 1:1 post-hiring sessions with Xavier for 2 months to maximize new CFO role success

Speak with Diego, CEO of ICEO

Start by confirming fit, timeline and availability for this in-person programme. No payment until confirmed.

HEAR XAVIER

Not sure yet? Listen to these interviews

Why Xavier moved from CFO to coaching

Xavier explains what drove him to coach and mentor senior executives and leaders, which is also what drove him to build this programme.

More interviews with Xavier

How to raise funds and scale | Tactics, Metrics, Leadership and Success Factors | Xavier Castellana

In this episode, Xavier shares his valuable insights on leadership, fundraising strategies, what business metrics to use and how, the balance between equity and debt financing, market dynamics, and the role of a CFO.

From Steward to Orchestrator: CFO Leadership Lessons with Xavier Castellana

What happens when a CFO stops acting as a financial steward and starts leading as an orchestrator - aligning rhythm, trust, and strategy across the entire business?

FAQ

Everything you need to know

As soon as your payment is confirmed, you will be instantly redirected to a webpage from where you can book your Onboarding Session with Diego Calligaro, CEO of ICEO. Diego will run your CFO readiness diagnostic, map your gaps across six dimensions and build the personalised roadmap that directs every session with Xavier. Sessions are available Monday to Friday with over 15 slots per week across morning, afternoon and evening. You choose a time that works for you. Your programme starts from there.

The programme is designed for senior finance executives who are serious about making the move to CFO. You do not need a live opportunity or a specific timeline. Xavier has been CFO at both multinationals and high-growth global scaleups, so the programme applies regardless of your company type or sector. How you present to a board, position yourself with a CEO, and navigate the CFO hiring process are skills that transfer across all environments. The Onboarding Session will tell you exactly where you stand, which gaps are most urgent, and what to focus on. If, after that session, you feel the timing is not right, the guarantee means you can step back with a full refund.

On average, around 2 hours per week if you complete the programme in 3 months: eight one-hour sessions plus one to two hours applying what you've learned after each session. There is no fixed weekly commitment; sessions are usually scheduled roughly every two to three weeks, but you decide when to schedule, at your own pace, extending the programme up to six months. This programme is designed to fit into the busy agenda of a senior finance executive.

Every quarter you wait is a quarter someone else gets the CFO role

Reserve your spot

Not the right fit? We insist you take your money back.

ICEO

Become the CFO your next company is already looking for.

Private 1:1 programme with the CFO who raised £320M at Typeform and at Perk (£2B value). Enter the global CFO hiring network.

100% money back guarantee

You are great at finance. But a CFO requires something else entirely.

YOUR CFO MENTOR

Xavier Castellana

"CEOs don't hire the best finance person as CFO. They hire who convinces them. That's learnable."

COMPANIES AS CFO

CFO of Typeform ($930M), Perk ($2.7B), Amenitiz (global scaleup) and LetsBonus (multinational).

BEFORE BECOMING CFO

Director of Finance at Gigle Networks and Mallory-Taurus, Senior Manager at PwC.

INVESTOR BASE

​Worked with Atomico, Accel, General Atlantic and many institutional investors.

GEOGRAPHY

European companies, global operations in 40+ countries, and investors from the EU, US and UK.

£320M+

Investments raised as CFO

4X CFO

3 multinationals and 1 scaleup

25+ Years

Of experience in finance

FEATURED IN

Yahoo! Finance

Fortune

XAVIER COACHES THROUGH ICEO, A GLOBAL NETWORK TRUSTED BY TOP EXECUTIVES FROM THESE ORGANISATIONS

Meet your dedicated program team

Xavier Castellana

Your CFO Mentor

Former CFO of Typeform, Perk, Amenitiz, LetsBonus

Diego Calligaro

Onboarding and Accountability Lead

Founder and CEO of ICEO Global C-level network

Serap Zel

CFO Market and CFO Hiring

Founder and International CFO placement agency

The CFO Accelerator

Eight 1:1 Sessions. One Goal: Land the CFO Seat.

01

DIEGO CALLIGARO, CEO OF ICEO - ONBOARDING & ACCOUNTABILITY LEAD

Onboarding: CFO readiness diagnostic & personalised roadmap

SESSION OUTCOME

You will know exactly which of your CFO gaps are most urgent, which sessions with Xavier to go deepest on, and which live situations to bring to each one. You will have a senior executive in your corner from day one.

PERSONALISED REPORTS

After every session you receive a personalised report, so nothing discussed is lost and you know what to act on.

WHAT LEADERS COACHED BY XAVIER SAY

Stefan Walraven of Inmanta

Noor Alasadi of Lisan AI

Sohaib Khan of Hazen

How to Start?

01

02

03

Complete your purchase

Instant booking of your onboarding session day

Launch the Program to become a CFO

WHY NOW?

The Cost of Waiting

£

4,997

4 of 6 spots left this quarter

£

9,997

HEAR XAVIER

Not sure yet? Listen to these interviews

More interviews with Xavier

How to raise funds and scale | Tactics, Metrics, Leadership and Success Factors | Xavier Castellana

In this episode, Xavier shares his valuable insights on leadership, fundraising strategies, what business metrics to use and how, the balance between equity and debt financing, market dynamics, and the role of a CFO.

From Steward to Orchestrator: CFO Leadership Lessons with Xavier Castellana

What happens when a CFO stops acting as a financial steward and starts leading as an orchestrator - aligning rhythm, trust, and strategy across the entire business?

FAQ

Everything you need to know

What happens immediately after I pay?

Is there a money back guarantee?

Is this programme right for me?

How much time will this actually take each week?

Can I split the payment or use a different payment method?

Can I pay with my company card and get an invoice?

Every quarter you wait is a quarter someone else gets the CFO role

Become the CFO
your next company
is already looking for.

You are great at finance.
But a CFO requires
something else entirely.

Worked with Atomico, Accel, General Atlantic and many institutional investors.

Founder and CEO of ICEO
Global C-level network

Stefan Walraven
of Inmanta

Noor Alasadi
of Lisan AI